‘Running a small business? or thinking of one?… create a website’. Now this is the mantra of the Internet-Age. But does this really work, will it help you get the business you are thinking of, and the most important thing, do you really need ‘a website’‘ ? Or a WEBSITE that WORKS!
You may be thinking why I’m thinking this way being a web designer my self. No, we are not quiting from our web deign & development service in any near future, rather we want more & more people to go online with their business. Then why!!!?!
Because there are 676,919,707 site responses according to the survey of Netcraft in the April 2012 survey, which is giving a rise of 5.1% since last month (March 2012). That means another 3,26,43,953 website are on air with in a month, which again means almost 10,88,132 websites per day. Out of those websites the Indexed Web contents are at least 778,00,00,000 (7.78 Billion / 778 Crore) pages. Checkout our infographic below.
Where you stand
Now what all these means to your website, that means when you will launch your website it will have to compete with all these billions of websites to make it’s way to your target client/buyers screen. It is hard, but it is not at all impossible. Because just like books, not every website is created to serve every human being on earth, i.e …if you are not thinking of making another Google or Facebook. Everyone goes & surfs internet for his/her specific demands, we always knew what we are looking for on internet when we sit in-front of our computer. For instance right now you may have some specific interest on “website” or “business” or “internet” and that is why you are here reading this. There may be more than 7 Billion pages available on the web, but similarly more than 2 Billion surfers are there to read them. Which means 3.5 pages per reader, is it too much? I don’t think so.
But the thing is who is reading what and how to reach the target surfer for your website, who may be a potential future client/buyer of your product/service!
HOW TO START
Making a business website is no big deal, buy a domain, rent a hosting (or use Free hosting), put your contents and you are ready for your web based business. But the problem is, where to find the buyers, how to find them and the biggest question is, how to identify them?
To understand this, we have to know that, there are 2 types of Business websites for small-to-medium business, if it is not an eCommerce (Point-of-sell) Website…
Type-1: Portfolio/Brochure Website
Type-2: Marketing Website
If you have Type-1 (Portfolio/Brochure Website) in mind, you have to lead visitors directly & manually by yourself, it may be through your Business card, eMail footer link, Direct links, any other print material, whispering, etc., etc.
But if you want to go for the other type that is ‘Marketing Website‘ and want the potential clients/buyers find your website/service online themselves (i.e automatically) and generate leads, then you have to think differently. If you have enough budget you can go for some big promotions or ads and this will surely drive traffic to your website. But if you have a tight budget, then what? No that does not mean that you can’t go for a Marketing website.
But Yes, for this you have to make the website plan more future-proof, technically sound and content wise strong and of-course very user friendly. This way you can even make a strong, efficient and timeless website that derive legitimate traffic to your website with no/less budget for advertising in future along with less maintenance cost. We call it Organic Website.
3 most important thing you have to do for this are, (1) Planning (2) Planning and (3) Planning.
PLANNING for a Website that Works
YES! Planning. Because, every website has its unique needs to make it edible for its unique range of visitors, just like Interior designing. An interior style for a Bookstore can’t go for a Jewelry Shop or a Flower Boutique, isn’t it.
So you have to plan it from start for a basic Business Website …
- first list the Features you want
- then the create GOAL along with UXD (User Experience Design)
- now create or manage contents
- then create Wire-frame on it,
- then comes the look & feel,
- and now fix a color palette.
Now you are ready to design your website. Wait! the buck doesn’t stop here, you forgot to put the engine inside the car, the development.
Development is the part which make the website live and running, for that again you have to have a PLAN. I know now you may be thinking that I’m just exaggerating the whole thing.
No I’m not, here (rather at the beginning) you have to think, how do you want to manage your site in future and how the bots or browser will read your website. These things directly influence your web presence and it’s business. So you must plan these issues on the first hand & with extra care.
Marketing & Publicity
After the Development when the site is ready to run, you should ‘Plan’ the marketing & publicity for the website itself. Of-course I’m not talking about paid/ high budget advertisements. If your budget is fixed/none, you can still plan some publicity with the investment of time and innovative thoughts.
There are some more technical areas one can/should look for, when they plan for their website’s optimum success, but these can be managed step-by-step later on if the plan & structure has it already inside. This can even be paused for a small/micro web business, or at-least until its ROI.
If all the Plans are done properly & worked upon them accordingly with legitimate time, one can surely get some good harvest. Check the steps below:
If you think this is too technical for you to do it yourself, hire a professional. But now atleast you know all these technicalities & you can surely make a “check-list” of what you are getting. If you think you are interested, you can HIRE US ! We will love to hear from you about your project.
So once again think, ‘Do you really need a website‘ or ‘You need a website that works‘.