Why you need a responsive website

We all know the famous quote by Stan Lee in Spiderman, ‘with great power comes great responsibility’.

Now for websites I would say, ‘great responsiveness can give great power to a website’    😀

Why? let me tell you why…

It says by 2014, more people will be using mobile devices to access the internet than desktop computers. That means different screen sizes, smart-phones, tabs, etc. and their different types of browsers against your poor innocent website. Here you can’t say its not fair, because customer is God and if you are running a web-based business, you can’t upset your God and have to be always ready for them. So either you have to create different websites for different devices or a super-website that can transform itself according to the device and its browser. We call this superiority – Responsive.

why-responsive-website

Why Responsive website but not multiple sites, one for PC users and another for mobile users?

Who says, No?!! I would say it is good to have multiple sites, because this way the UX (user experience) could be far better. But the question is, do you have that budget? Because multiple site means different projects with multiple budget. Responsive website design serve multiple device but comes in a single project flow.

It could cost you higher than a normal static website but the quote comes way too low than multiple website jobs.

Responsive has another good side in terms of web business, SEO (Search Engine Optimization). Google and other search engine really likes them.

Who ever search from where ever, mobile device or desktop computer, it will resolve to the same URLs of the site, and inbound links will be pointed to the common destination always.

This is a win win situation for SEO friendliness of the website.

Website as App!

An app with all the same information of the website? But, many times Google can not read or explore content from app, thats why it can’t properly index it. So user generated data becomes useless or less worthy for the website. But the responsive site can act & look like an app on mobile if the website structure is made that way. This way contents are easily readable to search engines.

Do users like responsive websites?

They love ’em! Yes they are. According to new released data by Google, “67% of mobile users say that they’re more likely to buy a product or service from a mobile-friendly site, and 74% say they’re more likely to return to that site in the future.”

Why?

  • Because, a proper responsive site is way to faster than website poorly optimized for mobiles.
  • Because, responsive sites can be shared easily than a mobile site.
  • Because, same responsive site works on multiple devices and looks almost same.

So if your user finds it cool, you should make it cooler for better business.

Conclusion

Responsive does not mean website for mobile but multiple devices. Responsive is not the last word but of-course the most reasonable.
Be responsible, make your website responsive. HIRE US!

Last modified on March 7th, 2013 at 12:39 am.
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Rana Majumder - the Owner, Eyedea LAB. Graphic & Web Design Studio, lives in Kolkata, India.Interested in: Graphic Design, Web Development, Web Marketing, Presentation (CA), Brand Identity, Vector Art, Cartoon


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